When a customer suggested that we develop a booklet with a QR code to our website, my first instinct was to reject the idea due to an impending increase in cost. But after mulling over the idea, I thought it'd be a great way to share my love for photography with our customers. The idea then evolved further into a photo booklet that showcases GANE's journey over the past 1.5 years with some of my favorite quotes.
We took the opportunity to introduce our new logo on the booklet, developed in partnership with Aron Harris, a logo designer and creative editor from ADDICTED Magazine, Canada. This typeface will allow more flexibility in the development of future GANE Watches design themes.
This is an effective exemplification of how your ideas can really make us better. So keep them coming in! And I really hope that you'll love the photo booklet as much as I do!
Next up, watch dial story.